Tag Archives: business

Get out of Your Comfort Zone – June 22

If you’ve ever been told, “if your work is good, people will find you”, you know now that is, at best, wishful thinking. For all its art and emotion, photography is a business, and must be treated as such. In a new workshop, APA Chicago Chapter Director Steven Brooks will share proven new business tactics to help you break out of your comfort zone and achieve your business development goals. Continue reading

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Creative Response in Today’s Marketplace – January 28

Whether you are an emerging photographer in a regional market or a seasoned pro from the big three – routes to success and response to creative opportunities require the same strategy. A well-prepared treatment can move you from third place to first and effectively land you the job. A poor treatment can take you out of the running entirely. Continue reading

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Making the Most of Social Media on May 19

The key to marketing success is not wasting your time. Not all marketing opportunities are created equal, and this is especially true when it comes to social media. If you’ve ever spent time trying to market yourself through Facebook or … Continue reading

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Creative Estimating with Frank Meo on October 9

Frank Meo, founder of thephotocloser.com, is a 25-year photo representative veteran. He has estimated hundreds of projects – big and small. This hands-on seminar will teach you the art and science to properly preparing estimates and presenting them to your … Continue reading

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Portrait Business Breakthroughs

Kate Weaver is the founder of Kate Weaver Photography, where she and her team run a successful boutique photography studio in Charlotte. After nine years, Kate’s studio boasts over 500 clients, many of whom return year after year for her unique and tailored portrait sessions. Continue reading

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Why We Hire You

Mark your calendars and join LA/NY rep Andrea Stern as she takes on the role as your photo rep for the evening and delves into the minds of top decision makers in Charlotte to find out the process they go through in determining which photographer to use and why. Continue reading

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ASMP/NC hosts award-winning photographer Clint Clemens

Join Clint Clemens, award-winning photographer and Canon Explorers of Light member, for a presentation on the dynamic changes affecting the business of photography and adaping to the needs of the marketplace. Continue reading

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The Get In Motion Tour

The Get In Motion Tour is a Call-To-Action for photographers everywhere to use their artistic talent, training, and equipment to also make moving images. Filmmaking is here to stay, and you will inevitably come into contact with it. Whether you make films yourself for your clients, or you hire someone else to make them, a good knowledge of the fundamental principles will allow you to contribute to the final finished film, the filmmaking process, and to assist your clients in meeting their needs for these products. Continue reading

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APA Forms Alliance with Artists Rights Society

APA’s Escalated Advocacy and Secondary Rights Efforts Offer Expanded Benefits to New and Current Members Continue reading

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Resolve to Connect

In 2011, resolve to expand your network and build your own new, stronger, more successful photo production team. APA is facilitating this by bringing everyone together, including: photographers, assistants, food, prop, makeup, wardrobe stylists, digital techs, retouchers and models. Continue reading

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